Center for Business-to-Business Consulting

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Dan Johnson PhD
Senior Staff Member

“Improving organizational performance begins by identifying the root causes of problems in an organization’s structures, systems, and culture.”

My work focuses on teaching leaders, managers, and staff how to unleash their creative abilities. This helps employees at all organizational levels find meaning and significance in their work, and at the same time creates value for the organization through product and service innovation and improvement, and by encouraging people to develop and use unique approaches to complex problem solving. I am also interested in helping non-profit organizations apply the timeless principles of excellence to their day-to-day operations. Studies like Collins’ Built to Last and Good to Great have shown that when we look beyond an organization’s IRS non-profit status, many of the distinctions between truly visionary for-profit and non-profit corporations become operationally meaningless. My professional focus will continue to be on using the creative process, principles of excellence and effective corporate communications strategies to help organizations achieve their corporate objectives and goals.

Dan’s Background and Expertise

Dan is a Senior Staff Member at the Breckenridge Institute and has a BS degree from the State University of New York at Fredonia, an MA degree from Wheaton College, and a PhD from McGill University. He has over 25 years of experience as a communications and media consultant in a variety of cross-culture settings and has lead and managed numerous radio and broadcast operations in the U.S. and the former Soviet Union.

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Personality in Context^®