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Harnessing
Process™
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Business Strategy
Developing an effective Business Strategy
requires that you have deep knowledge and insight into the
market trends, forces, customer needs, competition, and political
realities in the business environment. These business drivers
must be aligned with the vision, purpose, core values, and
strategy. The Breckenridge Institute’s approach to
strategy development, planning, and goal setting builds upon
the principles taught by Jim Collins in his best-selling
book, Good to Great. We help you
develop a well-defined and tightly focused business strategy
that builds on your company’s four strongest attributes:
what you do best, what you focus on, what your passion is,
and your economic driver.
Your product and service portfolio should flow from what you
do best, while your core ideology should flow from what key
leaders and managers are passionate about. Both get codified
into an organization-wide strategic plan with goals, measures,
and targets that are deployed to business units. A well-defined
business strategy in combination with the ability to harness
the invisible power of culture produces competitive advantage
by giving your organization the ability to develop:
- Cost Leadership
- Differentiation
- Clearly Defined Target Markets
- Superior Performance
- An Externally and Internally Focused
Learning Culture
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- A Just Culture and Aligned Culture
- Flexibility in an Organization’s
Ways of Working (Work Strategies)
- A Credible Track Record with Customers
- Ability to Adapt to Non-Traditional
Strategies of Competitors
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Companies who have become truly great
continually refine their business strategy in the areas
listed above by confronting the “brutal facts” of
reality, so the key to effectively interacting with the
business environment is to create a culture where organizational
truth can be spoken, heard,
and not ignored.
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Personality in Context™
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