Center for Business-to-Business Consulting

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Competing Political, Cultural, and Religious Ideologies

Global Boundary Condition #4: For thousands of years, people around the world have developed different languages, cultures, religions, and political ideologies, often holding strong convictions that these belief structures were reality itself. Today’s conflict about competing political, cultural, and religious ideologies is not so much a conflict about different beliefs as it is a conflict about the nature of belief itself. Typified by Stephen R. Covey’s claim, “We see the world as we are, not as it is,” reality is now viewed as a social construct – reality is man made. Because the media makes it so easy to create and globally disseminate new structures of reality, the world has become an unregulated marketplace of differing ideologies that compete for people’s time, attention, and resources. As traditional views are increasingly undermined, people become more deeply committed to maintaining and defending their way of life - sometimes even by force and intimidation. Many suspect that a new global super culture and global belief system is forming, but have little or no idea what that ideology will look like. As more and more people come to believe that reality can be constructed, the media-world becomes a kind of global stage upon which groups of people act out their reality in the hopes of convincing others that their way of believing is the way. As such, consciously creating a corporate culture that interacts within this global village is the key strategy for controlling an organization’s destiny.

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Personality in Context™