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Center for Research and Development 
Product Development The Center for Research and Development develops two kinds of products that can be used to harness the invisible power of culture: a) non-validated third-party surveys, and b) validated diagnostic assessment tools. First, the Center designs and administers non-validated third-party surveys that measure the perceptions, attitudes, and beliefs of individuals or groups of people about products, services, or organizations. These customized surveys provide clients with the data and information they need for fact-based decision-making. While the Center can develop surveys for any area of organizational life, typical surveys measure performance in the following key operations areas:
When the Institute administers a third-party assessment, the data are analyzed and presented in an easy to understand summary format. The data become a quantitative basis for improving performance and making organizational change and are a “window” into an organization’s culture that reveal underlying patterns of effective and ineffective organizational performance. Second, the Center also develops validated diagnostic assessment tools in areas that are related to organizational culture or improving human performance within the context of culture. In addition to establishing the coefficient of reliability, or consistency, of assessment tools (Cronbach’s alpha), the Center works with statistical packages like SAS, SPSS, and LISREL, using advanced analytics to establish a tool’s validity. The statistical methods used include:
The Center for Research and Development also develops the database architectures needed to store and manipulate these large data samples using Access, SQL Server, and Oracle platforms.
Personality in Context®
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