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Sustainability of the Physical Environment
Global Boundary Condition #3: The combined pressure exerted
on our physical environment by the other Global Boundary Conditions
has raised serious questions about the earth’s ability
to sustain the lifestyle of billions and billions of people.
While the goal of a sustainable society is a popular notion,
it has been difficult to implement, especially when it impacts
business and economic growth. Some have tried to weave the
theme of corporate responsibility and sustainable development
into the fabric of the global business environment in the hopes
of reducing the size of our “ecological footprint” on
the earth. Others argue that the earth is the best teacher
of sustainable practices, insisting that a more complete scientific
understanding of nature's organizing principles can be applied
to the design of a more sustainable, ecologically balanced
society. Still others argue that we must mitigate the daily
bombardment from the media to buy and consume products and
services, and instead purchase only what we need from environmentally
friendly sources. Some futurists argue that more rapid advances
in science and technology hold the answer to sustainability.
On this view, the modeling of carbon-based (human) intelligence
in silicon-based computer systems, and our ability to manipulate
biological and genomic processes are early precursors to our
ability to break free of the earth as a life support system
and develop alternative environments that do not require the
earth’s ecological systems as we currently know them.
Regardless of the view adopted, the sustainability of the physical
environment will continue to play a powerful role in shaping
the business environment in which organizations interact with.
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