Center for Business-to-Business Consulting


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Mark Bodnarczuk MA, AM
Executive Director

“The purpose of culture, any culture, is to teach the participants of that group how to see themselves, other people, and the world around them.”

My professional work and research focus on understanding the processes by which corporate culture: a) is formed, b) operates, and c) is changed. These processes can be studied systematically using state-of-the-art assessment tools developed by the Breckenridge Institute in combination with traditional methods of organization development, advanced analytics, qualitative analysis techniques from cultural anthropology, and reliable measures of personality type. I am particularly interested in exploring the ways in which corporate cultures attract (or reject) employees with specific personality types, and the degree to which a uniform portfolio of employees’ personality types positively or negatively affects an organization’s performance. My professional focus will continue to be on developing the kinds of innovative assessment tools and intervention techniques that increase our understanding of: a) what organizational culture is, b) how it works, and c) how it can be used as a more reliable resource to mitigate and manage the ever changing demands of our 21st Century business environment.

Mark’s Background and Expertise

Mark is the Executive Director of the Breckenridge Institute and adjunct faculty member at Colorado Mountain College. Mark has a BA from Mid-America University, an MA from Wheaton College, and an AM from the University of Chicago. Mark is a teacher, author, facilitator, and organizational consultant with more than twenty years of experience working with companies in the area of high-tech, basic and applied research, pharmaceuticals, health care, and retail as well as government and non-profit organizations.

He has published widely in the areas of corporate culture and leadership development and is the author of two books, Diving In: Discovering Who You Are In the Second Half of Life and Island of Excellence: 3 Powerful Strategies for Building Creative Organizations. He is currently working on a third book entitled, What You See is What You Get.

Mark has trained over twelve hundred people in Stephen R. Covey’s, The 7 Habits of Highly Effective People, and Franklin Covey’s, What Matters Most time management, and is certified to administer the Birkman Method®, Harrison Assessment, Majors PTI™, Natural Abilities Battery, Enneagram, DiSC, Social Styles, and Myers-Briggs Type Indicator™ assessment tools. Mark is a professional-level member of the Institute of Management Consultants and the International Society of Performance Improvement.


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