Center for Management Consulting

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Kevin Houchin, JD
Senior Staff Member

“In an information economy, an organization’s brand is its #1 asset.”

My professional work at the Breckenridge Institute is focused on understanding the effect of organizational culture on the brand, and the brand’s effect on organizational culture. I use the Breckenridge Cultural Indicator (BCI) to benchmark organizational culture, then compare those results to brand messaging to identify disconnects and build strategies to appropriately reconcile organizational culture with brand messaging. The information economy demands that organizations integrate branding decisions with intellectual property legal strategies. Product and service naming, packaging, promotions, Web and email communications, and other branding decisions must be treated not as fluffy afterthoughts, but as critical assets of the organization. Brand messages must truly communicate the culture of the organization to be effective -- and the only way to know if you’re branding effectively is to understand your organizational culture.

Kevin’s Background and Expertise

Kevin is a Senior Staff Member at the Breckenridge Institute.  As a trademark, copyright, and business development attorney with over 15 years of marketing experience, he is uniquely qualified to integrate intellectual property and branding initiatives. Kevin also works with universities, research institutes, and healthcare organizations to create the kind of cultural change needed to effectively implement HIPAA and IRB requirements, and to build a Just Culture. Kevin has a Bachelor of Fine Art in Graphic Design from Iowa State University and a JD from The University of Iowa College of Law.

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Personality in Context^®